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Lawrence Kasanoff makes movies (Platoon, Terminator 2, True Lies, Mortal Kombat), animated movies (Lego Star Wars: The Empire Strikes Out), and theme park rides (Marvel Superheroes 4D, The Amazing Adventures of Spiderman). In terms of innovation, he has worked on films and rides that include the first hit movie made from a video game, first movie to extensively use morphing, first 3D steadicam (moving camera) shot, first EDM (electronic dance music) platinum album, and many more. He has a BA from Cornell University and an MBA from The Wharton School of the University of Pennsylvania.

Legendary movie producer Larry Kasanoff knows firsthand that massive success requires taking big risks—it paid off for him with blockbusters Terminator 2: Judgment Day and Mortal Kombat and other feature films.

Now, he’s sharing behind-the-scenes stories and hard-won wisdom to help creatives thrive in any industry.

Larry will be the first to tell you that excelling in any creative field requires taking big risks. It means embracing your crazy side: the most unique, boldest, and bravest part of you, and your greatest asset when it comes to creating something truly original.

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A Touch of the Madness has no charts, no graphs, no PowerPoint presentations, just a wealth of entertaining and eccentric stories that can reframe how you think about innovation for your business.”

- MARTY POMPADUR, former chairman of                                                               


“I wish I could prescribe A Touch of the Madness — it will change the way you think about creativity, with the only side effect being you’re having more fun. I recommend taking this as often as needed.”

- BLAISE AGUIRRE, MD, associate professor of psychiatry at 

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