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A TOUCH OF THE MADNESS
Be fearlessly innovative...
and have fun doing it!
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Create a great idea that will excite your audience
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Ask as many times (and as many people) as it takes to get a “yes”
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Play while you work—don’t forget to have fun with it
The BOOK
Legendary movie producer Larry
Kasanoff shares behind-the-scenes
stories of some of Hollywood’s
biggest blockbusters; how three
principles—create, ask, and play—are
the foundation for a thriving career in
any industry; and how, in order to be
really innovative, you have to be a
little bit mad.
AVAILABLE NOW AT
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